Q3- What have you learnt from your audience feedback?

When conducting target audience research, I started with a questionnaire to find out what a range of people from different ages and gender would look for when watching a music video. This was very useful as looking back at the results, I could compare on what had more votes than others and was able to try out the more popular results. 

Following on, social media was a major part in collecting feedback. It allowed us to find research from a much larger audience, being able to post on networks such as Facebook and Twitter. As well as this, it allowed us to ask specific questions or find opinions from people of all ages. 

I think that being able to post via social networks was very successful, as most people were very happy to watch our video and give us the feedback that we needed. It was interesting to find the different ideas that each individual had, and what they thought stood out more or less. I tried to make sure that I had feedback from just as many males as females, as it gave me a better idea on what different ideas both genders had on the 'love story' that is presented within the music video. 

Another way I collected target audience research was carrying out focus groups. This is something I found was most successful, as we was able to carry them out with the specific target audience that we had set, as well as asking specific questions that we needed. 

Example of questions used in our focus group:

• Is the music video edited to make the narrative (story-line) obvious? Do you understand the story?
• What is your opinion on the locations used? Which is your favorite?
• Does our singer convince you? (Is it synchronised properly)
• Which shots do you think were most effective?
• Would our music video convince to you to listen to other songs by this artist?

Again, it was interesting to find the different ideas and opinions from the focus group. It supported the idea that we wanted to give people there own ideas from the love story, with there being a question of 'why' they shouldn't be together. We learnt from the focus group that some of our shots were out of sync, as well as some shots that were too long or seemed repetitive. From this we were able to make some changes to improve our video. 

Using different ways of conducting target audience research not only gave us a wider range of responses, but it gave us the opportunity to get feedback from individuals that have minimal media knowledge along with individuals who do. Using social networks we were able to respond to the feedback, which was an advantage in being able to expand on their thoughts and ideas. This wasn't the case with the focus groups, but we still managed to receive a large amount of useful feedback. 

Following on, a large majority of our target audience had said that our narrative was clear, as well as producing different ideas on the background of the relationship. The consistency within our feedback reassured us that the narrative was clear to all of our audience. 

Overall, I was very pleased with the feedback I received within my research. If I hadn't of used various forms of target audience research (such as the use of social media) I may not of found the research that I had hoped for, as it was able to reach out to wider audience. I had gained ideas and thoughts about the music video that I didn't initially have, but this was something I enjoyed as I was able to develop my own ideas along with the ideas of the target audience. It also related to Barthes enigma code, which I was keen to include within the music video. Upon reflection, I would of liked to use networks such as Polldaddy which I had previously used in my AS portfolio, the use of this may of given me a wider range of technology used within my research.