Group Post- Digipak: Draft 5

This is draft 5 of the digipak. We have added a border and little text to the inside cover as we didn't want it over crowded, yet without a border it looked quite plain; the border makes it stands out more. 

Magazine Advert: Draft 4

This is the next draft of our magazine advert. We found that centralising the text looked a lot better and professional. As well as adding another layer to 'Debut Single', which allowed the heading to appear more bold and stands outs to the reader. 

Further Research: Focus Group Feedback

Focus group feedback from joliequirke

Group post- Digipak: Draft 6

On this draft we decided to text wrap 'seasons change' around her head to make it look a bit more professional and the text looked stupid going across her forehead. We have also added a spine.

Group Post- Digipak: Draft 4

Here is draft 4 of our Digipak. We have named the album 'seasons change' as we feel like we have a range of seasons in our music video and photographs. The seasons in the video are clearly shown, in some hots Ethan is surrounded by trees and is dressed in a shirt (summer), whereas in other shots they are shown to be throwing eaves about and dressed fully in coats, hats and gloves (autumn/winter). We thought this album name is creative and links with the leaves on the CD.

Below are some close ups of parks of the digipak draft that are difficult to see properly on the screenshot of the digipak as a whole.

Magazine Advert: Draft 3

Group post- Digipak: Draft 5

This is our draft 5 of the digipak. We have added a border and little text to the inside cover as we didn't want it over crowded yet without a border it looked quite plain. The border makes it stand out more. We also added our song list on the back of the songs featured in the album.

Group Post- Digipak: Draft 3

Group Post- Digipak: Draft 2

Magazine Advert: Draft 2

This is the second draft of our magazine advert. After looking at numerous existing advertisements, we decided to completely change the layout starting with the image. We found that the advertisements with a close-up image of the artist, really stands out a lot more and captures attention from the audience.

We have decided to use white for our font colour with some green. The white font links with our digipak and our music video, this creates synergy within our products.

Tools used of Final Cut Pro-X

Blueprint Film Visit

We were lucky enough to have another visit from someone from Blueprint Film in Lincoln. Having Dave from Blueprint come visit us proved to be very beneficial; showing someone who had never seen our music video before but has experience with film, allowed us to receive a fresh opinion and any criticism that we could use to our advantage. Even though Dave didn't give us any major criticisms that he thought was crucial we should change, he helped us with a few minor things that helped to make our music video more professional and effective, this was changes such as cutting on the beat with a couple of shots and changing the length of our longer shots. 

Use of colour in our music video

In our music video there are only two shots that we have used in colour. The reason we did this was to show the thoughts of Ethan and how much Charmaine means to him; it shows that she's in his thoughts. We thought that shots of Charmaine in colour could symbolise that she 'brightens up' Ethan's world, as well as making it more easier for the audience to understand the relationship between them. We also thought that using using these shots overlapping other shots, made it look a lot more effective and professional as it may of looked like a mistake if it cut straight into a shot in colour. 

Magazine advert: Draft 1

This is our first draft for our magazine advertisement. Even though our music video is black and white we have decided to go with the idea of keeping the advertisement in colour; we think that it will be a lot more eye catching and we can use the green as synergy for our CD. 

Group post- Digipak: Draft 1

These are our first drafts of our Digipak. We are going with the idea of having all of it in black and white, except the back cover where there is a shot of them both together. We thought this would shots the contrast and maybe make the narrative of our video clear to the audience that he is madly in love with her. I think the shot shows that anyway, but emphasises it more by having it in colour. 

These are our first drafts of our Digipak. We are going with the idea of having all of it in black and white except the back cover where there is a shot of them both together. We thought this would show the contrast and maybe make the narrative of our video clear to the audience that he is madly in love with her.I think the shot shows that anyway but emphasises it more by having it in colour.

Problems during editing

Whilst editing our music video we found that there were a couple of occasions during our chosen song, that has up to 15 seconds of instrumental. This is something we had to fix as we didn't have enough shots of both Charmaine and Ethan together that could fill these gaps; in conclusion to this, we had to arrange another day of filming, where could collect a number of shots of Charmaine and Ethan together in various locations. This wasn't a major problem as we already had a couple of shots that we needed to re-film, but it is something that we maybe could of organised earlier on, as it could of speeded up the time we spent putting all our shots together.

Group post- Planning: Final shots, Story boards

I have made a gap filler storyboard for the shots we need to use to fill up the instrumentals, and also some more shots we thoughts would look better for the ending as we used our original shots at the beginning. Although there was quite a few shots needed, we know exactly what we want, so filming should be quick and efficient. I have organised with the actors that we are going to film the very final shots on Monday the 23rd of November in the morning. There are a lot of shots on this story board, however I have learnt from editing that this song is very slow and if we didn't get a lot of shots the ASl would be very long and people would get bored easily. 

Group post- Planning: Storyboard for final shots

This is a story board for our final shots. This is going to be very helpful as it will make the filming efficient and as short as possible. I put our final shot list into a story board as it is simple to follow and the simple drawings gives us a rough idea as to what shot and angle we need so we can get to it straight away.

Further Research- What we found out from The 1975 concert

On the 12th of November 2015, myself and Charlotte were fortunate enough to go and visit The 1975 in concert. Above is a video of them performing their song 'Settle down', which is our chosen song for our music video. Watching it performed live gave us different ideas of the colours to use within our music video (synergy), as we have been quite indecisive about whether to keep the colour in our video or to use black & white. During this performance, the main colours that were used were green, pink and blue. Green is a colour that is very dominant colour in our music video, so the use of colour in this performance has made us more confident in keeping the colour in our video.
Something else that we took from watching this live is the body language of the lead singer (Matthew Healy). It gave us more on an insight into how to instruct our star image to act on camera during performance shots, so it works well and suits the song.

The 1975 have just come back from a year break; before this break numerous of their music videos were edited black and white, and previous occasions I have seen them perform live, their stage design was black and white as well. However during this concert there was no black and white, and instead various different colours were used, this could be to signify they're returning with a new image. This could link to the idea that we found in our target audience research; at the beginning of our music video it could be black and white, and as the relationship in the video starts to blossom, we could revert to colour. 

What have we changed?

Whilst out filming we found that using are shot lists made our organisation and time efficiency a lot better. However there were some occasions whilst filming, that we came up with a better idea than what we had originally thought, or tried out different shots that we hadn't already tried. For example, when filming some performance shots with Ethan, we decided to try some high angle and low angle shots, which is something he hadn't put in our shot lists; we actually found that these shots looked and worked a lot better, as well as giving us a wider range of shots. Something else that we changed whilst filming was some locations. We thought that we wanted a wider range of locations throughout our video, so we found some more locations where we were able to film shots of Ethan and Charmaine together, and also some performance shots of Ethan.  

Group post- Planning: Final shots

While editing we saw we needed just a few more shots of both Ethan and Charmaine together. As they both go to different colleges and it's quite difficult to organise a film shoot when they both have free periods, we created this simple written shot list so we knew exactly what we needed to finalise our video.

Planning: Storyboarding

Further Research: Target Audience Research

Here is a voice recording of our feedback from a small focus group, after showing them the first minute of our music video. We wanted to know what they thought of using black and white for the music video, or whether it would look better with colour. As well as this we wanted to know their general thoughts and whether they had any ideas that we could use to improve. 

Group post- Planning: Storyboarding

Problems whilst filming

Whilst filming our video we found that when looking back at the footage, there numerous shots that were cut short. This was a problem that we were unsure about why it was happening, however it was something that we had to fix. With the shots being cut short this meant that the singing and acting was cut short as well, resulting in us being unable to use the footage. After rescheduling to re-shoot the footage, we continued to film for up an extra 15 seconds so there was no chance that the footage would be cut short. 

In our music video we decided that we were going to use natural lighting throughout the whole of our music video, however this could often cause a problem with being able to focus on the actors with the sunlight being so bright. We fixed this by locating the camera in a better or convenient place and chose various angles to avoid the brightness. 

There were some days where we had organised to film, but down to the whether we were unable to do this, resulting in having to rearrange. Filming in the rain would of made things very difficult, as well as it being a major distraction. 

Planning: Star Name

We have chosen to use 'Ethan B' for our star name for Ethan. We thought that this name is short, eye catching and suitable for our genre of song. Shortening 'Brown' to 'B' we thought would give the name a unique edge, and give something different to the star image. We have quite a few photos of Ethan that we are considering using for our digipak and magazine advert, and we feel as though these images along with some images of both Charmaine and Ethan together would work really well. 

Planning: Film Schedule

Further Research: Extreme close-up shots

Whilst watching this music video by Adele performing 'Hello', I found that there were a number of extreme close-up shots used throughout the song, which really allowed her emotions to be expressed. As I am currently filming for my own music video, I thought that using extreme close-ups would be something I should use, as the characters feelings is something that I want to be shown, with there being a story about a relationship. I think that in this music video the extreme close-up shows the importance of Adele in the video, it could be a way of allowing the emotions to be shown in a stronger and bolder way.

These extreme close ups are in black and white which is what we want to use, we intend to reduce the opacity and brightness in our shots. There is a slight blur on some of the shots which also softens her appearance. 

Here Adele is represented as powerful yet soft and feminine. She looks more mature and sophisticated and this is because she is reinventing herself after a break. According to Dyer, "A star is an image not a real person" and this is the case here. In this video she is enacting the role of a broken hearted lover and it signifies that she wants him back. 

Planning & Organisation: Costumes, make-up and equipment

Organisation of locations, costumes and make up from joliequirke

Planning & Organisation: Art Department

Planning & Organisation: Shot lists

 We created a shot list so we know exactly what we wanted to do when we start filming. This allows us to know what shots we need to do or what shots we have missing; it allows us to be more organised and complete our filming in a more efficient and organised way. It is allow a good way to not waste time discussing what we wanted to do or could do next whilst out filming. 

Planning: Location ideas for music video

Locations for music video by Slidely Slideshow

The dominant colours in these location shots are: green, brown, gold, red brick, grey, red graffiti. The red writing may also provide a contrasting colour for our digipak and the advert.

The music video will represent a rural culture. There are many music videos that are set in urban locations and we felt a rural location would challenge conventions a little. Neale said genre is about "repetition and difference" so we want to use singing into camera, close ups of the artist, costumes that are Indie eg black and white, piercings, her hood, a burgundy jacket to establish and anchor the genre as Indie. However, our 'difference' will be in the locations and the colouration of the video.

Planning: Star image and Development

Planning: Star image

Who is our star image?

Ethan Brown, 17, Male
Role? Singer and plays the role of the boy who is madly in love with the girl who is playing hard to get. 

Charmaine Abotchy, 17, Female
Role? The girl who is playing hard to get with Ethan but then eventually falls for him. 

Why have we chosen Ethan?

We chose Ethan do be in our music video as he has previously stared in an A2 music video before; from experience he will have known what half to expect. He has quite a confident nature, so we didn't think he would have a problem singing into camera and acting in a 'loving' way towards another actor for the music video. As he previously was a drama student we also thought that this would be beneficial with him being able to perform well. As well as this, Ethan has the right sort of look for our music video, he wears dark clothing which is what we want in our music video.

Why have we chosen Charmaine?

We have chose Charmaine to be in our music video, as like Ethan was previously a drama student, so would be able to act as well as being able to follow instructions well. Charmaine hasn't performed in a music video before, however with being a drama student along side Ethan, (meaning they know each other well) and her confident persona, we thought that she would be reliable in our music video. Charmaine also has the perfect look that we want for our music video, again like Ethan she wears dark clothing and she also has numerous piercings which fits well with our genre. 

Along with Charmaine's confidence, the costume choices give her a voyeuristic look; this will appeal to a male audience and fits with Laura Mulvey's theory about the 'male gaze'. 

Research: Target Audience Research

Target audience research from joliequirke

From this questionnaire into target audience research I found that:

Black, white and grey are the most popular colours.

Ancillary tasks:

• Black font
• White backgrounds
• Black & white image would match the opacity used in the music video
• Possible use of grey banners/ border or lines

Green is very dominant in our music video. Green is symbolic [Barthes] of peace and nature. This might be a good complimentary colour to use.

Research: Editing and lighting

Research: Shot types, Angles, ASL, Camera movement

Research: Mise en scene

Mood board: Genre of song

Group post- Planning: Risk Assessment

Here is our risk assessment for when we were filming on a road, under a bridge and in a tunnel.

Research: Costume/Mise en scene

Taylor Swift - Wildest Dream
One Direction - Drag me down
Lady Gaga - Judas
Nicki Minaj - Superbass
Sam Smith - Writings on the wall
Ellie Goulding - On my mind

All these examples of music videos shows various examples of individuality and relates to the song in terms of costume, make-up and location. Choosing the correct costume and set design I have found is a crucial part of making a music video; it allows the song to be explained more with the appearance of the characters and allows the emotions of the artist to be shown. For example in Lady Gaga's video for 'Judas', the overall colour theme is black with a small amount of colour; with the use of the bikes this also represents the type of character that she is trying to portray. Ellie Gouldings video for 'On my mind' has quite an opposite approach to that character that is trying to be portrayed. The use of light pale colours shows purity and could symbolise her being more vulnerable. In my own video I am going to think about what colours I could use that would show the personality in the star images, and choose locations that would work well with this. 

Research: Locations in music videos

Looking at location ideas from existing music videos, has shown me that locations can be shown and made to be effective in different ways, with the use of different shots. 

For example the first shot shows a close up of the lead singer, but is being filmed in a studio. This could be something I would consider trying for my performance shots, as I think if done correctly it can work well with particular songs or genres. 
The second shot is a long shot which has allowed the location to be fully shown to the audience, and gives detail to the surroundings of the singer. 

I don't think that this is something that I would use in my own music video, as the story I want to use within my video, only posses particular characters. 
The final shot is a medium shot of the lead singer walking away from camera. This allows the audience to see the singers surroundings just how he is. I like the idea of using this as I think it can be more effective than using a point of view shot. 

Research: adverts in magazines for digipaks/new releases/tour and tour dates

The Arctic Monkeys advert is a tour advert adn although this is not one of our tasks, we want to produce everything that we can in order to create a ful promotional pack. I chose this one because it is in black and white.

Code & conventions

• Central text
• A range of font styles and sizes
• Institutional details
• Performance shot image
• looking into camera. 

Yeezus : i like the bold font on this one. The phrase "New album" is a great idea and conventional. I like the use of the fonts but I think we should aim for something more subtle and bot quite as simple.

Rolling Stones: When the 1975 make an announcement he type writes it and posts it on twitter. This is where a great deal of my inspiration came from. It looks vintage and nostalgic.  

Justin Bieber - I love the close up of this. I think this would suit Ethan as he has a good star image. The boxes and angles are interesting and this would work well with black and white. 

Example of TV advertisement: unfortunately we won't be able to create a TV advert for our digipak however, it is part of a promotional package. 

Research: Codes and conventions

What are codes and conventions?

These are ways of constructing meaning in media texts and are generally an excepted way of doing things. With this audiences can become familiar with particular genres and it can be made sure that certain texts works well and fits with the genre; it allows them to be easily recognised whilst making it easier for the audience to understand. 

This can be separated into two categories: technical & symbolic. 

Technical:

• Camera shots/angles
• Editing
• Sound
• Equipment and technology used

Symbolic:

• Meanings that can be hidden behind what is obvious to see (e.g. facial expression, mise en scene)

An important convention used in a music video would be singing into camera. This can be used with any genre but could also portray a message with the singer telling a story and speaking directly to the audience. 

Here are some examples of various artists singing into camera: